DePaul Students Help the Magazine Museum Enter the Digital Age
Skokie business owner Robert Katzman has the challenge of convincing people that a store called the Magazine Museum is still relevant. In a digital world where iPads and laptops rule, is there room for anything so archaic as the printed word?
Katzman has turned to a group of DePaul University students for help breathing new life into the store by developing a 21st Century marketing plan for 20th Century nostalgia.
“I’m like an antique,” Katzman said. “You don’t meet anybody doing what I do anymore.”
Nine DePaul students from an undergraduate entrepreneurship class have started meeting with Katzman, and over the next six weeks they will study his storefront business at 4906 Oakton St. and help him find ways to make the leap into the digital age, said the group’s project manager, Anna Chismorie.
Photo and Words Courtesy of Trib Local. Read the full story here: http://triblocal.com/skokie/2012/02/01/depaul-students-help-the-magazine-museum-enter-the-digital-age/